Mr. Serafin “Jonjon” Celestino, Jr., CEO of St. Martin Co-op, shared his CEO Succession
Experience during the 8th National Sharing of Cooperative Best Practices held on February 27 –
28, 2025 at Park Inn by Radisson North Edsa, Quezon City. In his 30-minute talk, CEO Jonjon
discussed about the context of succession at St. Martin Co-op, how did he prepare for the
transition, challenges he faced during transition and how did he overcome them as well as the
lessons he learned from the succession process. Also present in the event is BOD Chairperson
Mimi Valeriano along with roughly 130 cooperative leaders coming from 55 co-op affiliates of
National Confederation of Cooperatives (NATCCO).